Social networks have great potential for brands. Thanks to them, you can achieve visibility, build trust and even increase sales. However, care must be taken, since an error can cause severe problems and generate a crisis 2.0 to which you can not react.
Ignoring trends, not answering followers, not having an action plan or not knowing how to manage negative comments and criticisms, are some unforgivable sins in social networks
These types of problems are common. To respond correctly to crises, brands must first analyze the scope of the problem, plan their responses, do not enter into controversies and, above all, do not rush. Managing these crises is very important and even more, preventing them. With these tips on what not to do on social networks, you can avoid them as much as possible.
- Not being aware of trends: it is essential to be aware of new trends and know what works and what does not. Brands and Community Managers should know the buzzwords, and, of course, the new social networks that appear and see if they are useful for your business and its objectives, how and when to use them in the correct way.
- Ignore the followers: The main mistake of many brands is not listening and not answering the followers. You should always pay attention to comments and criticisms and respond to them in the most appropriate way.
- Not being transparent: hiding, lying or not speaking transparently to users often causes an adverse effect. These practices generate a bad reputation quickly in the community. Brands must be transparent and use the fundamental elements to create the right brand image.
- Do not plan: Planning is vital for social networks. Without a defined action plan, with answers and information about the target audience and their needs, any action will fail. Also, without an action plan, rash decisions are usually made.
- Confusing accounts: Professional or brand accounts cannot publish personal content. A common mistake between CM and brands is to confuse work accounts with personal ones. It is essential to separate the two facets and not share a picture of the meals in the professional account.
- Do not manage negative comments: Managing criticism is not accessible. No one likes them. However, in social networks, you are exposed to positive and negative feedback, and it is necessary to know how to deal with them. Negative comments and criticisms are an opportunity to improve. It is crucial always to thank the observations and be as respectful as possible. Faced with negative comments, you never have to respond.
- Not having clear objectives: One of the main mistakes of many brands is not having defined objectives. Before creating profiles, it is essential to analyze and set goals.
- Publish too much content: Each social network has a rhythm. Twitter is swift and needs more content. However, posting 2 or 3 content at the time on Facebook is a mistake. It is important not to bore fans with millions of articles. It is better to publish few materials, but high quality.
- Publish only when you have an inspiration: In a personal account, you can post or not post or publish only when you are inspired. However, the professional account requires constant publications. Although it should not be passed, you must maintain regularity in the publication of content.
- Too much promotional content: Although it is good to publish promotional content from time to time to increase sales, it is not convenient to go over, as users will get tired if a brand focuses on sales content. The maximum objective should be to provide value to the follower, and it is not convenient to forget this point.
- Cover too much: Brands must have a presence in more than one social network. However, they should not be at all. It is impossible to manage ten social profiles correctly. It is much better to have three well-configured profiles, with engaging content and regularity in the publication. Choose networks based on your audience.
- Buy followers: Many influencers and companies have fallen into this harmful practice. Buying followers is always a bad idea. A single follower committed to your content is much better than a thousand fake followers. In addition, when you buy followers, you expose your information, and you may have problems, Instagram passwords were recently leaked through one of these applications.
- Do not use hashtags: Hashtags are tags that allow users to find content quickly. Using hashtags correctly can improve the visibility and engagement of users with the brand.
- Do it all alone: It is impossible to manage professional social media accounts by yourself. If a single person should be in charge of planning, creating and programming all the content, the quality will suffer. It is essential to have a team of social media experts to take care of this task.
- Do not use advertising platforms: All social networks have their own native advertising platforms. For the content to be relevant and appeal to the most significant possible number of users, it is necessary to rely on advertising.