In this tutorial, we are going to explain how to do keyword research from the product, the user, the competition and the SERPs. How to do keyword research step by step Phase 1: Keyword ideation Normally, keyword lists are usually generated with which we can then work on obtaining the search volume and the search […]
FAQ Schema – What it is, How To Create, How To Use
2019 was another busy year in the SEO world. Regarding the CTR Google in September announced that the rating stars, the typical rich snippets that had many articles and pages were not going to appear as much (only in some cases). This was undoubtedly bad news, but on the other hand, we had a perfect one. Google launched the Schema […]
How To Optimize CTR in SERP Pages?
The Click Through Rate is the number of clicks that users make between the number of times our ad or link to our website is printed in the search results. This data is expressed as a percentage and becomes vitally important in the performance of online advertising campaigns such as Google Ads. And in organic Seo positioning. […]
9 Marketing Tools You Shouldn’t Overlook in 2020
Almost daily new tools and applications for marketing appear. These types of applications are perfect for planning and strategies and help users and companies in the launch of products and services. WordPress, Hubspot or Buffer are some essential tools for marketing professionals Thanks to these applications and tools, the user can create blogs and pages, mailing […]
6 Design Elements That Improve The User Experience (UX)
The UX ( User Experience ) is a pillar of the design that is often overlooked. Beginner bloggers tend to worry about increasing their blog visits and forget about design. However, the design of a website influences the degree of satisfaction of visitors, coming to have weight in SEO rankings. This means that certain blog design elements work best alongside content to attract […]
7 Tips to Improve Image SEO
Not optimizing the images that are uploaded to blogs and web pages is a widespread SEO error. Most users download the stock images, upload them to WordPress or any other text editor and publish them. Without the right optimization, images can ballast SEO and ruin the loading speed of a page. Improve user experience, increase loading speed and […]
5 Useful Content Types To Earn Backlinks For a Website
Ranking a page on search result pages is not easy. There are many key SEO factors both “on Page” and “off Page” that must be taken into account. Of all of them, the profile of links that are aimed at our site is one of the most important for Google, but it is also one of […]
8 Practical Steps to Improve Organic Traffic
Organic traffic is all those visits made by users to a website or mobile application from the search engine results page. This metric, therefore, serves to measure users who arrive directly from Google or from any other search engine. Review the content, do a keyword search and be consistent, the best ways to achieve organic traffic. When starting […]
The Ultimate Guide To Rank Your App
Companies that launch their own application to the market will ask how to do ASO for their own application. And, if digital content has SEO as a priority , application developers should also devote a part of the work to ASO of their creations. But how to do the ASO or SEO to the applications? What is the ASO? […]
8 Digital Marketing Trends That Will Dominate in 2019
If we want to be where people are, we must be active in the online world. The influence of cyberspace has been growing since the 90s and a few decades later is an important virtual environment for the vast majority of people. Social media, streaming or the creation of content to consume online, are just […]