If we want to be where people are, we must be active in the online world. The influence of cyberspace has been growing since the 90s and a few decades later is an important virtual environment for the vast majority of people.
Social media, streaming or the creation of content to consume online, are just some aspects that have made the Internet a place to be. Therefore, if we want to reach our online audience, how should we do it? Here we tell you about the most important trends that digital marketing professionals should take into account for our strategies in 2019.
Facebook loses popularity
Although Facebook is still the number 1 social network in the United States, in 2018 it has gone through many difficulties as well as losing popularity among younger audiences. Therefore, we can say that the relationships between Facebook and the public are changing.
It is important that we always keep in mind what our target audience is, since Facebook may no longer be suitable for our campaigns. Facebook does not stop being a massive channel and we can reach a large audience, although we must be very clear about our target to impact it from the right medium.
Instagram succeeds with the young audience.
Although we commented on the previous point that Facebook stopped being popular among the youngest, Instagram has become the most popular social network for this audience and, after all, everything is at home.
Instagram, the platform based on image and video content, is optimized to make it easy to share content from any device, especially via mobile, the device most used today.
This social network currently has more than a trillion users, with what we can say that it is one of the social networks that has grown the most in recent years and, the most interesting thing is that the average of its users are young people under 30 years, the user profile that Facebook is losing.
The implementation of the Chatbot.
The chatbot is virtual assistance software that has the ability to communicate with users, giving them help and support for those things they need such as solving doubts, requesting online appointments, reservations, etc … The chatbot interacts with humans in a way natural, usually by text although it is also possible to do it by voice.
The use of chatbots is the order of the day either to give us the information of the time or as customer service of different services. The bots allow users to receive personalized attention and in 2018 they have proved to be very effective so in 2019 their use will be increased.
The video is fundamental.
According to a study by Hootsuite and in mid-2018, YouTube has more than 1.5 billion users worldwide. This means that the majority of the population is watching videos, and most of them are recorded for digital marketing purposes.
While YouTube is the most popular platform for viewing videos, it does not mean that we can not broadcast videos on other social networks. The digital video marketing is paired with metrics that are amazingly accurate and valuable for digital media and allow us to know not only the type of video content that best hosting is having with the audience but also how they are consuming the content. We create videos for Instagram, Facebook or Youtube, it is a very effective digital marketing tool. It allows transmitting information and emotions in a visual format that, when well used, can give us impressive gains.
Live video is undoubtedly one of the formats that are on the rise. This is largely due to the recent emergence of streaming platforms that make it easy for any user to share video content in real time. Platforms like YouTube, Vimeo or Instagram Stories allow you to share streaming content with our followers.
The live stream gains strength in terms of digital marketing when it is combined with influence marketing (influencer marketing). Be the new generation of influencer or those who use traditional sources, such as athletes, celebrities, musician or actors, make live broadcasts with an influencer that comments on our product/service and interacts directly with the public, has a very large impact with our audience.
The spontaneity and interaction of the live stream can be a great attraction when done well.
Quality content remains important.
Content marketing continues to be an essential component of digital marketing. Quality is always going to be important but new interest has arisen in analyzing in more depth who the recipients of that content are. Understanding our target in a precise and sophisticated way is a growing trend to achieve more effectiveness. Therefore, we have to tend to even more personalized and specialized content for our audiences. This combined with improving metrics keeps content marketing as fundamental and necessary.