What will be the trends in social networks for the next year 2020? It seems the question to which many want to answer – we ourselves tried to publish our decalogue a few weeks ago – and now it is the company Hootsuite, the popular platform for the management of social networks, which has performed an analysis to determine what the trends in social networks next year.
Hootsuite has 18 million users worldwide
The objective of the report, which the company prepares for the fourth consecutive year, is to reveal the opportunities for brands to create better marketing strategies over the next year. These will be some of those trends:
The brands will behave more as users than as companies in social networks. This will lead them to sometimes act with consumers and sometimes in groups. To combine that double experience in the best possible way will be the key.
A balance between public and private commissions. The key will be to create multiple, personalized and efficient experiences, while there is a balance between automation and the human connection to build deeper relationships with customers.
Employees expect their companies to take sides. Globally, employers are more trusted than NGOs, businesses, governments and the media. Organizations will take advantage of this new role, building strong internal cultures while expanding the company’s purpose with the defence of employees and customers.
TikTok changes the current landscape: With more than 800 million monthly active users and an average age of 16 to 24 years, Tik Tok continues to grow incredibly. Social media marketing professionals should be attentive to TikTok while using this knowledge to adapt their strategies in the networks established for the next generation.
Social marketing and results marketing collide: As social marketing professionals have the pressure to expand their skills, advocates of brand awareness and community building should also be fluent in results marketing. You must find a balance between short-term driving conversions and long-term strategies to build brand value, customer happiness and differentiation.
The Social ROI gap is reduced: The new features of social commerce are joining the top and bottom of the sales funnel, creating a large amount of data on the conversion side of the customer purchase process. This data can now be added to the brand’s awareness activities, offering a more general and invaluable vision of how people move throughout the entire buying process.